Katie Edmondson

Uber Advanced Technologies Group (aka Uber’s self-driving division) was looking to define their mission and share it with the world. We developed a new platform and tagline, “Self-driving cars that drive more than themselves,” and launched it with a manifesto spot to showcase how self-driving tech could impact the world, shot from the POV of the car itself.

We also created an internal campaign to help employees connect to the mission, including two custom murals (in partnership with artist Karan Singh) and office signage for several of their U.S. offices.

ACD, Copy: Katie Edmondson
ACD, Art: Katie Yoder
ECD: Genevieve Hoey
Producer: Purvi Sheth
Director: Chris Hewitt