Katie Edmondson

I was part of the R/GA pitch team that won the TurboTax account in the summer of 2023. We came up with a campaign—Make Your Moves—that encouraged young people to make the most out of every life decision come tax season.

So for Super Bowl 2023, we created an opportunity for one lucky person to make their moves count even more than ever. Like, times $1,000,000. We tapped Abbott Elementary creator (and real TurboTax user) Quinta Brunson and director Taika Waititi to introduce the TurboTax Super Bowl File, a live contest that convinced people to do something they hate—taxes—during an event they love.

Creative Director: Katie Edmondson
Creative Director: Katie Yoder
Creative Director: Spencer Cook
GCD: Ryan O’Keefe
US CCO: Shannon Washington
Producer: Lauren Powzyk
Director: Taika Waititi