When the world’s most popular video game—League of Legends—was set to launch on mobile for the first time, Google Play tapped R/GA to showcase the joy of discovering a new game and playing with friends. During the pandemic, we created a spot, cut-downs, and social content designed to mimic the exhilarating wild ride of playing League of Legends: Wild Rift, full of easter eggs for diehard LOL fans. I spent many quarantine hours playing the game myself and getting sucked into the lore. If you ever need a poor-to-terrible Support, hit me up.
ACD, Copy: Katie Edmondson
ACD, Art: Katie Yoder
GECD: Shannon Washington
Producer: Lauren Powzyk
Director: Ehsan Bhati
