Katie Edmondson

DSW wanted to test a price-focused message on TV for holiday 2016. We created a faux perfume ad about a woman getting swept into a fantasy because of her shoes, with price at the heart of the climax.

Copywriter: Katie Edmondson
Art Director: Katie Yoder
ECD: Suz Keen
Producer: Kristen Cooler
Director: Matthew Frost

For DSW's Fall 2016 campaign, we created a platform based on the transformative power of shoes called, "Blame It On The Shoes." We shot six 15-30 second spots leaning into aspirational misdirects (a photoshoot, a music video, etc.) then revealing the real reason behind the fantasy.

Role: Copywriter

Director: Matthew Frost