To promote Apple's music streaming service, we created three spots featuring Mary J. Blige, Taraji P. Henson and Kerry Washington. Chapter 1 launched during the 2015 Emmy Awards. Chapter 3 launched during the mid-season premiere of "Scandal" and aired during the 2016 Grammy Awards.
Copywriter: Katie Edmondson
Art Director: Katie Yoder
ECD: Betsy Decker
Producer: Miriam Franklin
Director: Ava DuVernay